Are Your Categories SEO Sleek or WalMart Wobbly?
If I go to WalMart looking for soap, I walk in the front door and scan the scene for the cosmetics department. Then I look for a sign pointing out the aisle where soap might be and make a beeline for it. You won’t see me browsing; I don’t have time and I don’t like [...]
May 14, 2008 4 Comments
Light Still Arriving
After the last child reached for the golden ring and descended from painted wooden horses, after the music stopped playing and the world stopped spinning, the shops closed their doors and the crowds returned home, and Damien Fry waited alone.
A hundred lights swayed in branches overhead where glistening rain slipped past to beat his shoulders [...]
May 9, 2008 8 Comments
Crows and Social Proof: How Early Adopters Build the Web
Last week I hung a bird feeder in my backyard, but didn’t realize there would be a social media lesson involved.
The first parallel might be obvious. I hung the bird feeder up and hoped a few birds would come, much like we might build a blog or another website and hope for a few visitors. [...]
May 8, 2008 12 Comments
Three Billy Goats and a Media Mogul Troll: Permission-Based Marketing Meets the Old Gatekeepers
Once upon a time there lived three Billy goat brothers. They were considered forward-thinking marketers and each had developed extensive opt-in email lists.
One sunny day the smallest of the three Billy goats set out to market his wares and started crossing a small wooden bridge. When the small goat was half was across, an ugly [...]
May 5, 2008 7 Comments
Going to Meet the Author: The Lynching of James Baldwin
On one hand, James Baldwin’s short story “Going to Meet the Man” seems fairly straight forward. A deputy sheriff in the changing south remembers his family taking him to the lynching of a black man with the same air of excitement someone might experience on a family picnic. The details are both gruesome and [...]
May 4, 2008 2 Comments
Self Contempt in James Baldwin’s Novel “Giovanni’s Room”
James Baldwin’s “Giovanni’s Room” is a poignant take on self contempt and personal deception. David is a young man who not only attempts to deceive himself, but deceives others along the way. In today’s world of trite pop psychology we tend to focus on the harm we cause ourselves through self-deception, but Baldwin’s story points [...]
April 28, 2008 No Comments
Improve Your Blogging Experience With A Blog Success Wheel
A flat tire doesn’t roll very well, although it’s an easy fix. But what do you do when your blog doesn’t seem to be rolling the way you want it to?
Take this quiz to find out which areas of your blog need your attention.
What is your level of fulfillment (not the amount of time you’re [...]
April 24, 2008 4 Comments
Banner Ad Blindness and Sneetches: A Case of Following the Flock
One of the first methods many bloggers approach to monetize their sites is selling space for banner ads. However, studies show visitors have become blind to banner advertisements. In “Banner Blindness: Old and New Findings” Jakob Nielsen reports:
The most prominent result from the new eye-tracking studies is not actually new. We simply confirmed for the [...]
April 21, 2008 9 Comments
4 Easy Steps to Edit Your WordPress Theme
Change is inevitable and at some point you’ll want to make changes beyond your blog theme SEO tweaks . You might want to change the width of a column, the size of a font, a color, or a graphic here and there, but editing WordPress themes can be like working in the dark. WordPress creates [...]
April 13, 2008 8 Comments
Make Money Writing Before Your Blog Hits the Big Time
While you’re waiting for your blog to make it big and your monetization plan to really kick in, you might be looking for other ways to earn cash. One skill you’re developing by blogging is very marketable in the online world. Blogging exercises our writing skills.If you can write, you can earn money. Contrary to [...]
April 11, 2008 11 Comments